I thought that the Chrysler Imperial, at least as shown in concept form, would be dead. Apparently not. According to many reports, they are trying to decide whether to build it or not.

Chrysler already has less than spectacular numbers, and quite honestly, not much appealing in the pipeline. In fact, their latest disaster introduction already has cash on the hood.

My advice to Chrylser: Don’t build it! If you just MUST have something pricier and more luxurious that the 300, just coat the new 300 LWB in chrome trim, add fancy new taillights, headlighhts and grille and call it the Imperial. Less money invested development, less money invested in tooling, and probably better sales prospects.