The GTO is dead.
There is a debate raging over at Autoblog about the demise of the Pontiac GTO. Some are arguing that it was a dismal failure. Others are arguing it it wasn’t a failure, but Pontiac had to pull it, since Holden stopped making the Monaro from which it was based and assembled alongside.
Both are right. Even if the GTO was a raging success, GM would have to pull it because of the aforementioned retooling for the new RWD cars at Holden. That said, the GTO has never met GM’s sales expectations
In my opinion, there are several reasons that the GTO never met those expectations. The GTO was a good idea, which was poorly executed. Had they spent more time letting Pontiac “own” this car, I won’t be wasting valuable cyberspace on this post, which could be better used with pictures of nekkid men. It all comes down to GM was looking for a quick fix to Pontiac’s line-up and wouldn’t sweat the details.
Detail 1: The gas tank. Pontiac had to move the gas tank from it’s Australian placement, for safety reasons in rear end collisions. GM haphazardly moved it into the trunk behind the rear seats. The should have properly reengineered the gas tank. Looking at the GTO, one would have assumed that it was a four or five-dead-hooker trunk. Open it up, and the gas tank placement limited it to one or two dead hookers max. Additionally, this prevented folding rear seats from being available.
When I opened the GTO’s trunk at an auto show, the sales guy at the display practically knocked me over to get it shut before anyone saw… this was clearly an albtross that was giving Pontiac dealers fits.
Detail 2: Styling. Overall the styling of the GTO is fine, but lacked excitement. My ex-BF used to love the wow-factor of when he walked up to his cars. The GTO has no wow-factor. I don’t think it needed a completely new body. In fact I like the over all body. It just needed some details to make it stand out.
The biggest change that needed to be made: the grille and front end. Pontiac should have made a radical departure from the lesser Pontiacs front end styling. Something like a post-modern interpretation of the front end 1978 Trans Am or the 1969 GTO. Instead they fit the same old Pontiac grille between stock Monaro headlights. From the front, it might have well been a Grand Am.
The taillights screamed family grocery-getter. Some crazy LED or Altezza lights would have added a little excitement, yet still keep the clean lines of the body.
Before I get flamed, the hood scoops: Those indeed helped the look of the car, and I believe sales had a small jump as a result. The overall blandness, though, of the car made the scoops look like an aftermarket add-on of some ricer. Not really the image I think GM hoped for.
The GTO was Pontiac’s halo car… all other Pontiacs should have aspired to look like it, not the other way around.
Detail 3: Equipment. It’s reprehensible that a 32K sports coupe should not have a sunroof available, if not standard. Even most 20K family sedans have heated seats available, but not on the GTO. No automatic climate, even a single zone unit? Ridiculous. Pontiac would have been better to offer all these options, or better yet standard for an additional 2K.
In the end, GM was betting that the big engine alone would be enough to sell the car. This is yet another example of GM not seeing cars as the emotional melding of art and engineering (as I do.), but as simply appliances.
This mentality is the same that led to the badge engineering of the 80’s and 90’s. It is the mentality that has doomed every comeback, make-or-break car for all the divisions, with exception of the Corvette, and possibly Cadillac. Ultimately, it may be the mentality that has doomed GM to the scrap heap. Whether or not you subscribe to the GM Death Watch, I think it is clear this mentality has resulted in a much diminished GM.
A final thought: a head-to-head comparison between the Cavalier and the GTO. Very sad.